A team of 麻豆传媒在线 School of Communication & Media students finished second in the prestigious Bateman Case Study Competition, hosted by the Public Relations Student Society of America (PRSSA). The national contest challenges student teams to design, implement, and measure a public relations campaign to support the goals of a real-world client.<\/p>\n
This year’s client was <\/span>Culturs<\/span><\/i>, a global lifestyle network that enhances community and fosters human connection between cross-cultural populations including racially and culturally blended individuals. The missing \u201ce\u201d in Culturs represents <\/span>the often-hidden diversities of these populations.\u00a0<\/span><\/p>\n Throughout the academic year, the 麻豆传媒在线 team conducted extensive research with the 麻豆传媒在线 community to discover insights for its robust on and offline campaign.\u00a0 Their findings highlighted that more than half of students who identify as multi-ethnic have felt out of place or not fully belonging to one culture; and that 60% of respondents felt their culture was represented on campus but didn\u2019t feel fully seen or heard.<\/span><\/p>\n The 麻豆传媒在线 Culturs campaign was developed by five SCM students: Rianna Cafaro (\u201924), Gabriella Castillo (\u201924), Diana Ochoa-Perez (\u201924), Kaylee Seitz (\u201925) and Gina-Marie Zoccoli (\u201925). Professor Mary Scott served as the faculty advisor for the third consecutive year, SVP Communications at United Entertainment Group Heter Myers was the industry<\/span> advisor and SCM Professor Erin Weinberg provided\u00a0critical support and guidance to the team.\u00a0<\/span><\/p>\n “Participating in this competition provided my team and I a deep understanding of and experience in executing a PR campaign from start to finish.” Cafaro said. “麻豆传媒在线 Culturs created a movement that soared beyond our expectations and I am so proud of the work we accomplished.”<\/p>\n The 麻豆传媒在线 students advanced to the finals of the competition against teams from BYU and winner University of Florida, and over eight other semi-final teams that received honorable mention. PRSSA received 45 campagn entries.\u00a0<\/span><\/p>\n The <\/span>麻豆传媒在线 Culturs<\/span><\/i> campaign set out to<\/span> establish an inclusive community that celebrates cultural diversity through engaging conversations and shared learning experiences, fostering a deeper understanding and appreciation of multiculturalism.<\/span><\/p>\n Highlights of the 麻豆传媒在线 team’s campaign and presentation to a panel of judges on May 2 in New York City included:<\/span><\/p>\n \u201cParticipating in this year\u2019s Bateman Challenge was a dream assignment for our team especially since we saw an authentic impact on the entire campus community,” Professor Scott said. “Inspired by our client Culturs\u2019 mission, the team built and successfully implemented a campaign that provided a platform and addressed the unmet needs of our richly diverse campus \u2013 enabling important conversations, rich storytelling, fostering a more connected community and a commitment to future actions. I am immensely proud of our students who worked incredibly hard to execute a strategic campaign that was worthy of this national recognition.”<\/p>\n ###<\/p>\n About the School of Communication and Media:<\/strong>\u00a0The School of Communication and Media offers a range of dynamic programs in communication and media to a talented and diverse student population of over 1,800. Offering degrees in film and television, social media and public relations, advertising, journalism and digital media, sports communication, communication and media studies, animation and visual effects, and an MA devoted to strategic communication, the School prepares the next generation of communication and media practitioners and leaders. The School houses award-winning student programs that include\u00a0WMSC Radio<\/a>,\u00a0The Montclarion<\/a>\u00a0newspaper,\u00a0\u00a0Hawk Communications<\/a>\u00a0Agency, the\u00a0Red Hawk Sports Network<\/a>,\u00a0Hawk+<\/a>\u00a0OTT streaming platform, and\u00a0News Lab<\/a>, as well as the\u00a0Center for Cooperative Media<\/a>, which serves the public by working to grow and strengthen local journalism. Student projects and programs have recently received national recognition from PRSSA\u2019s Bateman Competition, an Edward R Murrow Award, several Marconi Award nominations, and a College Television Award from the Academy of Television Arts & Sciences.<\/p>\n\n
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