�鶹��ý����

, a leading collegiate licensing management firm, and �鶹��ý���� today announced an exclusive partnership agreement which names Nexus as the University’s licensing agency of record.

Under the agreement, Nexus will help �鶹��ý���� expand its brand reach and revenue potential through traditional retail and eCommerce channels. The firm will also develop and execute a strategic, integrated plan to protect and manage the University’s name and marks, as well as enhance its retail strategy through customized promotions on campus and beyond.

“�鶹��ý����’s brand and reputation are very valuable assets. To help us expand its reach – and protect against unauthorized uses – we have established a formal trademarks licensing program,” says Joseph Brennan, vice president for communications and marketing. “We look forward to working with Nexus to build a program that will be a win-win for the University and our partners.”

“We are thrilled to begin our work with �鶹��ý����,” says Brian Young, Founder & CEO, Nexus Licensing Group. “As the second-largest university in New Jersey, and with strong brand recognition across the region and beyond, we believe there is great potential for a comprehensive consumer products program that engages �鶹��ý����’s constituents both near and far.”